Research & Ideas
Research, made legible to managers
The so-what up front. Every idea links to the people building on it and the projects putting it to work.
How pricing copilots change the way managers defend decisions
So what: Managers don't just need a price, they need to justify it. AI copilots shift the work from setting numbers to arguing for them.
A study of pricing teams using MarketMind finds the biggest gain isn't accuracy, it's the speed and confidence with which managers can defend a price to a skeptical room.
Read the ideaThe Human Impact Scorecard: auditing an AI feature before it ships
Equity risk is cheapest to fix before launch. A lightweight scorecard makes the check a habit, not a crisis.
CASMIWhat AI actually automates, tasks, not jobs
Planning for AI at the job level over-predicts disruption. Planning at the task level tells you what to redesign.
NICOAgents in the enterprise: what shipped, and what stuck
Most agent demos die in production. The ones that stick share three traits, narrow scope, the client's own data, and a human in the loop.
Kellogg InsightKellogg Insight, in your inbox
The AI research managers actually use, pulled from Kellogg Insight and sent as a monthly digest.
Across the ecosystem
Create at Kellogg connects into Northwestern's wider AI research network.
AI@Northwestern
University-wide AI hub, institutes, centers, core research faculty.
NorthwesternCASMI
AI safety & equity (Northwestern + UL's DSRI); Human Impact Scorecard.
McCormickCenter for Deep Learning
Helps companies reach AI proof-of-concept.
NorthwesternNICO
McCormick × Kellogg collaboration, founded 2004.
McCormickMS in Artificial Intelligence (McCormick)
Engineering master's; partners with MBAi on the capstone.
KelloggKellogg AI Club
Student organization; source of events and builders.