So what, Managers don't just need a price, they need to justify it. AI copilots shift the work from setting numbers to arguing for them.
A study of pricing teams using MarketMind finds the biggest gain isn't accuracy, it's the speed and confidence with which managers can defend a price to a skeptical room.
This is a practitioner summary. The full paper, data, and links to the people and projects building on this idea publish here as the research goes into the open, part of how Create at Kellogg turns discovery into things managers can actually use.