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Kellogg AI Lab · Applied AI Lab · Northwestern

Build Studio
LaunchedPeopleLab

AI seller-training voice coach

Reps had no scalable, consistent way to practice discovery and competitive-selling calls. This always-on AI voice agent lets reps role-play a live sales call against five dynamic buyer personas (CFO, RevOps, IT leader, and more) for any target company, ending each session with rubric-scored coaching and specific next-time priorities.

About this project

Built inside the Applied AI Lab as a lab engagement, it reflects how Create at Kellogg works: one real problem, a mixed team, and a working result in a single quarter.