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Kellogg AI Lab · Applied AI Lab · Northwestern

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Intro-call researcher

Reps spent ~15 minutes hand-researching every prospect across CRM, LinkedIn, and the web (~34 hours a month). This agent compiles a full pre-call briefing from internal and web sources in about a minute, 93% less prep time and ~32 staff-hours back every month.

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About this project

Built inside the Applied AI Lab as a lab engagement, it reflects how Create at Kellogg works: one real problem, a mixed team, and a working result in a single quarter.