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Kellogg AI Lab · Applied AI Lab · Northwestern

Build Studio
LaunchedMarketingLab

Inbound-lead qualifier

Reps hand-qualified every inbound demo request (~33 hours a month). This agent enriches and scores each lead against the ideal-customer profile and posts a decision into Slack, ~27 rep-hours freed every month at 95%+ accuracy.

About this project

Built inside the Applied AI Lab as a lab engagement, it reflects how Create at Kellogg works: one real problem, a mixed team, and a working result in a single quarter.