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Kellogg AI Lab · Applied AI Lab · Northwestern

Build Studio
LaunchedMarketingLab

Customer-proof extractor

A lean marketing team hand-combed call recordings for quotes and case studies (~6 a quarter). This agent scans transcripts for proof points, ranks them against current priorities, and drafts outreach and interview guides, an 87.5% hit rate finding case-study-ready calls across 24 customer accounts.

About this project

Built inside the Applied AI Lab as a lab engagement, it reflects how Create at Kellogg works: one real problem, a mixed team, and a working result in a single quarter.