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Kellogg AI Lab · Applied AI Lab · Northwestern

Build Studio
LaunchedStrategyLab

Sales business-case writer

Account execs spent hours hand-compiling business cases from call notes and CRM data. This agent drafts a full, editable business case from just a company name, pulling call transcripts, CRM data, and web research, in about 5 minutes instead of hours, saving ~12 hours per rep every month.

About this project

Built inside the Applied AI Lab as a lab engagement, it reflects how Create at Kellogg works: one real problem, a mixed team, and a working result in a single quarter.